Crafting intentional,user solutions.
Bridging human needs and technical constraints — 7+ years shipping enterprise SaaS, fintech, and marketplace products.
I design calm, considered products that respect attention and earn trust through detail.
My practice spans design systems, complex enterprise tooling, and zero-to-one surfaces. I work close to engineering and partner deeply with research — the brief is always the first thing to redesign.
Recent projects.
Pivot Edge
Internal sales-ops app that lifted pipeline velocity 10× for an enterprise category team.
Category Manager Dashboard
A calm, opinionated cockpit for category managers — surfacing the next best action across 12K SKUs.
Globalfair Design System
Tokens, primitives, and patterns that scaled across 4 product lines and 60+ engineers.
Buyer App — Globalfair
A native-feel cross-border buyer experience for a US-based building-materials marketplace.
Danske Bank — Research Hub
A 100% digital onboarding research portal for Denmark's largest bank.
Aditya Birla Pivot — Website
Editorial marketing site for a steel-tech B2B platform. Built for storytelling, optimised for conversion.
Commerce — Selected Studies
A collection of e-commerce flows: PDP, checkout, search, and post-purchase loops.
Where I learned.
The University of Texas at Austin
UI/UX for Data-Driven Business Applications, Human Computer Interaction
Jun 2024 — Jan 2025
Postgraduate Program in User Experience Design — user research, understanding user behaviour and needs through qualitative and quantitative methods.
SRM Institute of Science and Technology (SRMIST)
Visual Communication, Communication and Media Studies
Jun 2015 — Apr 2018
Foundations in typography, brand systems, motion and visual storytelling.
A short timeline.
- 2025 — PresentInfosysLead Product DesignerEnterprise design systems across BFSI verticals.
- 2024 — 2025Aditya Birla PivotLead Product DesignerSales-ops cockpit + editorial marketing site.
- 2022 — 2024Global FairSenior UI/UX DesignerCross-border buyer app + category dashboards.
- 2020 — 2022Meme GlobalUI/UX DesignerBrand systems, marketing, mobile commerce.