Leading design forenterprise SaaS, B2B & fintech.
7+ years owning complex products at scale — from research and strategy to systems and shipped outcomes.
Design leadership · Team mentorship · Cross-functional product strategy
I design calm, considered products that respect attention and earn trust through detail.
My practice spans design systems, complex enterprise tooling, and zero-to-one surfaces. I work close to engineering and partner deeply with research — the brief is always the first thing to redesign.
I run focused design critiques and lightweight design operations that turn feedback into clear decisions. I mentor designers through context and ownership, while partnering with engineering and product leaders early to shape strategy—not only execute it.
Recent projects.
Aditya Birla Pivot Edge
An internal sales platform that generated ₹700+ crore in enquiries within one quarter of launch.
Leadership — Led 3 designers and aligned a 9-engineer product team around the end-to-end sales workflow.
Category Manager Dashboard
An action-first command centre for category teams — turning enquiries, payments, seller health and margin into clear daily priorities.
Leadership — Led 2 designers and partnered with category leadership to define the dashboard’s information priorities.
Globalfair Design System
Tokens, primitives, and patterns that scaled across 4 product lines and 60+ engineers.
Leadership — Led 4 designers and drove system adoption across four product teams.
Buyer App — Globalfair
A native-feel cross-border buyer experience for a US-based building-materials marketplace.
Leadership — Led 2 designers and coordinated product decisions across two PMs and eight engineers.
Danske Bank — Research Hub
A 100% digital onboarding research portal for Denmark's largest bank.
Leadership — Co-led product definition with research and aligned findings across 11 contributing teams.
Aditya Birla Pivot — Website
Editorial marketing site for a steel-tech B2B platform. Built for storytelling, optimised for conversion.
Leadership — Led the design direction and aligned product, engineering, and content partners through launch.
Commerce — Selected Studies
A collection of e-commerce flows: PDP, checkout, search, and post-purchase loops.
Leadership — Owned each study end to end and partnered directly with product squads on experimentation priorities.
Where I learned.
The University of Texas at Austin
UI/UX for Data-Driven Business Applications, Human Computer Interaction
Jun 2024 — Jan 2025
Postgraduate Program in User Experience Design — user research, understanding user behaviour and needs through qualitative and quantitative methods.
SRM Institute of Science and Technology (SRMIST)
Visual Communication, Communication and Media Studies
Jun 2015 — Apr 2018
Foundations in typography, brand systems, motion and visual storytelling.
A short timeline.
- May 2025 — PresentInfosysLead UI/UX DesignerAI agentic platforms and enterprise product experiences.
- Feb 2024 — May 2025Grasim Industries (Aditya Birla Group)Lead UI/UX DesignerB2B platforms, leadership dashboards, and scalable design systems.
- May 2022 — Jan 2024GlobalFairSenior UI/UX DesignerB2B procurement, marketplace experiences, and design systems.
- Mar 2021 — Dec 2021Meme GlobalUI/UX DesignerUser-centred web concepts, research, and prototyping.
- Aug 2020 — Feb 2021InfinityUI/UX DesignerInteractive prototypes, motion, and cross-media product work.
Have a project in mind?
Open to Lead / Principal Designer roles