Danske Bank — Research Hub
A 100% digital onboarding research portal for Denmark's largest bank.
The brief.
A central place for Danske's research community to publish, browse, and trace the lineage of every study informing a product decision. Built to be skim-able for execs and rigorous for researchers.
Research was scattered across Confluence, drives, and inboxes. Findings repeated themselves because nobody could find what already existed. We needed a hub with shape, not a folder.
Talking to real users.
- ✦Semi-structured interviews
- ✦Content taxonomy workshops
- ✦Search log analysis
- ✦Tree testing
18 researchers · 7 PMs · 4 executives
6 weeks discovery + 3 taxonomy workshops
"I know we've studied this. I just can't find who did it."
"Give me the answer in 30 seconds — or I'll commission a new study."
- Insight 01
Findings need lineage
A finding without provenance is a rumor. Every insight had to link to its study and decisions.
- Insight 02
Search is the front door
Nobody browsed. Everyone searched. Search UX became the primary IA.
- Insight 03
Two audiences, one shell
Executive summaries and full reports had to coexist without turning into two products.
How it came together.
- 01
Interviewed 18 researchers and 7 PMs to understand how findings actually travel through the org.
- 02
Modeled research as a graph — studies, insights, decisions — instead of a flat list.
- 03
Designed for two audiences in one shell: scanners and readers.
- 04
Established editorial guardrails so the hub stayed scannable as it scaled.
Inside the work.
